sme-briefings-2016-website-header-1600x600_1.jpg

Australian export businesses are increasingly gaining traction in international markets, with a reputation for quality, innovation and delivery. Efic’s series of SME briefings examined some of the challenges of smaller businesses operating in highly competitive markets – where only the best succeed.

Overview video - Taking on the world's best

Efic’s recent SME Briefings, reflected the theme: Taking on the world’s best. Here is a recap of the key themes and discussions in Adelaide, where some of Australia’s top exporters shared their insights on opportunities and challenges for their businesses on the world stage.

Keynote speaker: Philip Sims, CEO of Robern Menz

Robern Menz has been exporting since World War II. They expanded into new food categories becoming the producer of the iconic Fuchocs range. Philip Sims shares his insights on how to adapt products and brands to succeed in global markets. 

Andrew Hunter, Managing Director & CEO, Efic

Andrew Hunter examines current global and local events, trends and trade indicators that may contribute to the performance of Australian SME exporters in the year ahead. 

Click here to view the presentation.