Global economy and the outlook for Australia's wine industry

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Efic’s Senior Economist Cassandra Winzenried provided a high-level overview of the global economy and the outlook for Australia’s wine industry, at the Wine Australia end of year lunch.

Key points included:

  • The global economic and trade outlook is undeniably weak. And Australia’s largest export markets are not exempt. Nor are the Asian markets where export growth is concentrated.
  • Australian wine exports are booming. Largely due to three macro tailwinds. First, continued strong Chinese consumer demand. Second, the more competitive AUD. Third, increased market access.
  • These drivers are expected to endure. And therefore, Australia’s export rebalancing will continue, including towards wine.

Download the full presentation here.