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After you’ve completed your market research, it’s a very good idea to visit the country that you’re thinking about targeting.

This can help you to experience firsthand the economic and market conditions, business culture, future competitors and demographics.

It will also give you the opportunity to:

  • test your assumptions about the market structure, business environment and competition
  • meet potential buyers, distributors and suppliers
  • attend trade fairs to promote your products and services.