Not having enough market knowledge is a key reason why the export plans of SMEs fail.

To be successful, you need to learn about a wide range of issues, such as how foreign markets operate, different industrial relations policies and practices, and new tax provisions and labour regulations.

You need to become familiar with the standard export documents, many of which vary depending on the product and destination.

Taking the time to understand the culture, language, business practices and regulatory environment of the country in which you’re looking to invest can be time well spent.

Austrade provides insights and opportunities in most major export markets, as well as a range of ‘How to Export’ guides that can help you increase your export knowledge and skills.